Creating a market with bold ideas

The challenge with food marketing? The packaging needs to look as delectable as what's inside — or precious few will care to try. Entering into a new market, Le Saucier recognized that its packaging needed to work doubly hard to appeal to consumers with discerning tastes. Larsen's approach included striking photography and clean graphics — allowing the packaging to stand out in the frozen food aisle. Enticing copy evokes the quality of ingredients and the process of creating the gourmet sauces. Both packaging and messaging supported Le Saucier's market entry, helping it gain space within upscale groceries and specialty meat markets nationwide.

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