Building confidence in the future

A new Piper Jaffray with a new strategic direction. Larsen partnered with Piper Jaffray to design and write the company's first annual report following their spin-off from U.S. Bancorp. Using the theme What Guides Us, Larsen told the story of the cornerstone values that guide the firm's employee decision making and the qualifications that make Piper Jaffray a respected authority in guiding clients to financial decisions. Bound with a crisp white cover, the exquisite design incorporates white, black and cream spreads with accents of gold text. Rich, editorial-style black and white photographs showcase clients, employees, and board members at work. A personal, conversational tone communicates the motivations that define Piper Jaffray. The resulting report was well received internally and externally.

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