Creating simple, powerful messages

Simplicity, flexibility, strength, and comprehensiveness. How to say it all in a way that makes key audiences act? Keen for the challenge, Larsen created a series of visually intriguing advertisements for Old Republic with the theme "Good Things Come in ____ Packages." Each ad fills in the blank using imaginative line drawings combined with photographs of the people Old Republic serves, including lenders, real-estate professionals, loan processors, and lawyers. The result? Creative, consistent branding.

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