Publications

UW-Stout Outlook Alumni Magazine Redesign

High-energy redesign

A forward-looking, technologically focused university needed an alumni magazine that reflected the institution's high-energy attitude. The University of Wisconsin-Stout asked Larsen to update its alumni magazine to provide alumni and friends with a more dynamic picture of the exciting things happening on campus. Larsen created a content architecture, visual system, templates and guidelines, and edited client copy for the inaugural issue. The result was a visually stunning, highly readable publication that captured the current achievements of faculty and staff. The look was clean and sophisticated, with dynamic headlines to draw in readers. From Larsen's work, UW-Stout staff acquired the tools to produce future issues of the publication with a consistent look and tone.