Promotions

Minnesota Interactive Marketing Association Theme, Event Materials, Website

Let's boost attendance

How do you capture the attention of busy interactive professionals? You invite them to join the conversation. Larsen created the event website and all print and motion graphics promotions for the Minnesota Interactive Marketing Association's (MIMA) annual conference. Based on the Larsen concept, "Let's Talk," the promotion used light-hearted conversation between MIMA and potential attendees about — what else? — the future of interactive marketing. The simple, fun design helped exceed attendance expectations for the conference, which sold out to 650 attendees, an 82% increase from the prior year.

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