Promotions

Deluxe Expo Promotional Materials

Especially good vibrations

Insights. Ideas. Inspiration. Deluxe had a lot to share with attendees at their 2007 Expo. Larsen developed a theme — "That Customer Vibe" — to package and present Deluxe's latest findings around their work improving the customer experience. Larsen's theme drove the design of the event teaser, invitation, email reminders, environmental graphics, and attendee materials. The color palette and type treatment, evolved from the Deluxe brand standards, created excitement and anticipation. Just as every customer has a story, every Expo has its own memorable personality.