Promotions

SEMICON West 2006 Theme, Brochure/Poster

"Next is now. There is here. Near is far."

Larsen created these intriguing themes to capture attention and drive traffic to SEMICON 2006, the leading annual trade shows for members of the semiconductor manufacturing industry, held in multiple cities across the globe. In the past, SEMI had used the same messaging and graphics for each of its global shows. In 2006, SEMI turned to Larsen to develop brand-right themes and a strong visual style for all promotions surrounding the flagship event — SEMICON West in San Francisco. The main promotion — an eye-catching invitation that unfolded into a poster — positioned SEMICON as a meeting place for doing business, rather than just a series of new product exhibits.