Promotions

Wausau Paper™ Astropaque^® Paper Promotion

Here's to quality and printability

Wausau Paper™ wanted to promote the superior versatility of its Astropaque^® product line to designers, printers, and specifiers. And persuade them to try it. To demonstrate the quality and printability of the paper's bright, smooth surface, Larsen designed and packaged five sets of wine bottle wraps and tags using the theme "The toast of every occasion." This enticing, but inexpensive, promotion was particularly well received at the national AIGA show where it was initially distributed —giving the client real reason to celebrate.