Common paper, uncommon promotion

Bond paper is not new. So how do you create a memorable promotion, perhaps even a keepsake, to promote a common product? Larsen created a beautiful, tiny coil-bound booklet with six "pockets" containing small blank cards with matching envelopes — all cost-effectively printed on one press sheet. The romantic theme — Write to the Heart — coincided with a February mail drop and underscored the value of writing personal letters on paper designed for just that purpose.

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