Promotions

Wausau Paper™ Astropaque^® Promotion

A revealing inside look at paper and people

Most people flip through a brochure paying scant attention to the paper it's printed on. So how do you reveal the qualities of paper to discriminating graphic designers and printers? Larsen used embossing, diecuts, gatefolds, and short pages to keep interest high and encourage interaction. Larsen also revealed previously unknown facts about the paper's opacity, ink holdout, performance, and surprisingly affordable cost. (A number of revealing, very personal details about the people in the photographs also captured reader attention.)