Promotions

Novellus "Angstromania"

Standing out from the buttoned-down crowd

The challenge? To help create an event to promote device structures in semiconductor manufacturing measured in Angstroms rather than microns. Larsen collaborated with an animator and theatrical and exhibit designers to produce Angstromania, an unforgettable multi-media event staged to coincide with the Semicon West trade show. The invitation Larsen developed for host Novellus included an original comic book introducing the event's science fiction theme. Other materials Larsen created featured graphics and messaging complimentary to a virtual reality ride and other out-of-this-world experiences guests encountered during their visit