Brochures & Sales Kits

Alebra Technologies Marketing Literature

Reaching a vertical market

Information security is not by nature an alluring topic. Using the theme The Greatest Threat Is Being Unprepared, Larsen helped Alebra engage a vertical market with sophisticated marketing literature: a subtle black-on-black geometric design for a folder cover developed to hold a capabilities piece, sales sheets, and more. The Larsen-designed capabilities brochure features a grid collage of faces and computer and security imagery. Costs were minimized through creative use of stock photography, preprint sheets for multiple functions, and trimming the folder for dual use as a folder or proposal cover system.