Brochures & Sales Kits

Wausau Paper™ Strictly Business Campaign

The paper trail

The cornerstone of most branding is appearance: color, texture, shape. Perhaps that’s why Wausau Paper™, a single-source provider of premium paper products, trusted Larsen to help craft their image with the Strictly Business campaign. This striking series of self-contained folders comes in a variety of Wausau Paper™ styles and colors, featuring printing processes such as embossing, die cutting, foil stamping, and engraving. It was designed to reach certain vertical markets — finance, hospitality, manufacturing, retail, and institutional — showing how the right “canvas” can convey a message with greater impact. Each folder contains pieces specific to the field: a restaurant menu for hospitality; a conversion wheel for manufacturing; die-cut craft elements for retail; and business cards, brochures, and stationery for finance and institutional. These elements appeal to their particular market segments by demonstrating quality, industry awareness, and artistry.