Brochures & Sales Kits

Norwest Equity Partners Web Site, Brochure

A river runs through it

Norwest Equity Partners (NEP) came to Larsen for help differentiating their private equity firm from the competition. What made NEP unique, we determined, was the firm’s combination of resourcefulness and versatility built on a solid foundation of financial knowledge. Larsen worked with NEP to create strategic positioning, an updated identity, a new visual system, and a Web site that conveyed NEP’s culture and values using metaphorical outdoor imagery: a river, a fly fishing lure, a thermos, and two steaming cups. Larsen also created stationery, marketing communication pieces, advertising, and signage. Like NEP, we wanted to communicate the principles of good business and trustworthy relationships.