Covering the spectrum of cancer care

IMPAC Medical Systems wanted an attention-getting brochure to promote its oncology IT products. Larsen created a design around the theme “Managing the Spectrum of Cancer Care” to highlight IMPAC’s integrated oncology care solutions. Patient/doctor imagery and a combination of blue palettes immediately define the healthcare industry focus. Handwritten testimonials from oncologists, pathologists, and IT specialists address the specific benefits of IMPAC’s products. The brochure’s translucent Lexan cover gives the piece a unique feel and lends durability for repeated handling. The brochure is now the flagship presentation tool for customers and external audiences.

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• email to friend