Brochures & Sales Kits

Smiths Medical Cleo™ 90 Infusion Set Launch Literature

A simple product introduction

What's the best way to introduce a medical device that simplifies diabetes management —potentially benefiting millions? Smiths Medical turned to Larsen for a brochure that would highlight the simplicity of its groundbreaking Cleo™ 90 infusion set. The product's easy three-step process informs the brochure's precise copy and design, with the infusion set's four key benefits addressed in a way that's easily understood —by patients and physicians alike. Original photography, shown to scale, reinforces the product's convenience and flexibility. Descriptive call-outs emphasize the patented features that make the Cleo™ 90 truly unique.