Brochures & Sales Kits

IMPAC Medical Systems MOSAIQ™ Name, Launch Literature

A smart, strategic launch

You're ready to launch a newly expanded product set, but first you need a great new name, plus a compelling, consistent way to communicate product innovations —now and in the future. IMPAC Medical Systems turned to Larsen for naming and design expertise. Larsen named the new medical image-management software MOSAIQ, underscoring its ability to integrate multiple documents, medical images, and charting features into one complete picture. The IQ ending highlights IMPAC's stature as a provider of smart products for smart people. Larsen also designed the launch literature, making sure the design captured attention and supported quick comprehension of numerous product details. Going forward, IMPAC can rely on Larsen's clean, simple design template to communicate the brand consistently.