Brochures & Sales Kits

Wausau Paper™ Royal SilkPlus^® Product Launch

Making a splash about a new product line

When Wausau Paper™ wanted to create excitement about a new product line —Royal SilkPlus^® —they turned to Larsen. Larsen developed a striking, four-piece promotional kit that demonstrated the colorful new paper's exceptional printing capabilities. The perfect-bound insert booklet featured page after page of original fashion and product photography —certain to get the attention of the retail catalog market, the client's target audience. Refreshing waterfront visuals, complemented by insightful messages of "enlightenment," made the piece visually irresistible. A second insert consolidated necessary facts and figures: pricing plans, competitive comparisons, detailed product specs, marketing and sales support information. Together, all these components made quite a splash for Royal SilkPlus^®.