Brochures & Sales Kits

Minneapolis Public Library Marketing Literature

Inspiring civic spirit

How do you motivate involvement in a capital campaign to upgrade a city's public libraries? Larsen invited members of the community to Be Part of the Story with attractive campaign literature, a letter, and an invitation. The campaign literature consisted of a small perfect-bound book — focused on the value of library services — nested on top of a larger wirebound book speaking directly to the monetary need. Both contained beautiful photographs and typography to add interest. The message and materials were designed to inspire civic spirit and reflect the library's commitment to knowledge. Larsen worked closely with a distinguished campaign team to build consensus and develop clear campaign objectives.