Annual Reports

Old Republic Title 2005 Annual Report

No good deed goes uninsured

How do you illustrate the value that title insurance brings to home and business property transactions? When designing Old Republic Title's 2005 annual report, Larsen used a copy-driven approach that showed just how quickly little errors can confuse something as simple as a headline — or as complex as a property title. The report's flawed headline is edited error-by-error over the course of four introductory spreads, depicting how Old Republic Title finds and corrects errors on the titles they insure. A bright, energetic color palette demonstrates the firm's vitality, while the report's sign off — "We do good deeds" — simply and effectively restates the value proposition.