Exhibiting a masterful campaign

When St. Paul's College of Visual Arts invited multidisciplinary designer Michael Vanderbyl to participate in its Leaders of Design Series, event co-sponsors Target and AIGA Minnesota looked to Larsen and other local design firms for a multidisciplinary campaign announcing Vanderbyl's lecture, exhibit opening, and reception. Larsen developed content for a series of four e-mail notices and a print direct mail piece, as well as the content and design for a full-page magazine ad. Campaign elements combined photography and illustration with Vanderbyl's characteristic checkered pattern to celebrate his diverse, award-winning body of work.

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• email to friend