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Image Sensing Systems Autoscope Product Launch

Simply Sophisticated

With over 50,000 cameras worldwide, Image Sensing Systems, Inc. (ISS) is the leading player in digital video technology with its Autoscope products. ISS needed marketing materials for the launch of its newest camera system, Autoscope Terra, to help clearly distinguish the company from its growing list of competitors. Larsen created a sophisticated, clean look for the new materials and developed a tagline — "Simply Advanced." Repeating the word "simply" and modifying the tagline provided continuity and successfully delivered the core message (simplicity of set-up and use) through various media, including ads, product brochures, and a website.

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