Advertising

Ergotron StyleView™ Product Launch

Ensuring a happy, healthy introduction

You're launching a new product in a crowded market to two dissimilar audiences: nurses and IT professionals. How do you create one message with immediate appeal to both? Ergotron turned to Larsen to create a compelling campaign for its newest ergonomic computer mounting innovation: the StyleView™ laptop cart. Larsen developed a bold visual campaign that captured the attention of nurses and IT, cutting through the clutter typical in this market segment. Short, to-the-point copy detailed differentiating features and benefits, while original photography showed how the StyleView™cart simplifies patient care. A happy client later reported the campaign helped make the product launch a success —beyond company expectations.