Advertising

Wausau Paper™ Advertising

Pulling out the stops

There's a place for subtle — another for strong. Wausau Paper™, having recently fortified its brand using Larsen as its strategic partner, desired a bolder industry presence. So it turned to Larsen to develop a brand advertising campaign. Appearing in the nation's top design publications, this eye-grabbing ad insert, printed on Wausau Paper™ Astropaque^®, asserts the brand as the go-to paper resource. A UV spot on the green light adds shine.