Letting numbers tell the story

After Nexen hired Larsen to develop its new name and create an identity design, an ad series highlighting the sleek new brand was next on the list. Its primary audiences included engineers and maintenance repair operators, both of whom value practicality and function. With them in mind, Larsen used numerals as prominent graphic elements to illustrate the breadth and assets of Nexen and its products. The palette reinforced the new logotype, announcing Nexen's brand with confidence and clarity.

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