Web Sites

GMAC-RFC Web site

Directing traffic, upholding brands

A key function of some Web sites is to steer diverse audiences down their relevant paths. With this goal in mind, Larsen created a portal site with intuitive navigation to guide users to relevant business units while maintaining GMAC-RFC's broader brand identity. Drop-down navigation holds key corporate information, while a quick-link area directs users. Larsen also incorporated a Flash introduction and history section that describes the company's vision and values.