Web Sites

HF Wholesale Web Site

A new place to call home

Homecomings Financial, one of the top five wholesale lenders in the United States, needed a Web presence that would communicate its industry standing. Larsen conducted interviews with key stakeholders to better understand the needs of various audiences before completely redesigning the HF Wholesale site to reflect the client's brand image, provide clear and intuitive navigation, and include content and tools needed by the broker audience. Truly mortgage-broker focused, the site now makes it easy to submit, lock, and monitor loans online. And it offers Homecomings Financial greater opportunities to market to their brokers.