Web Sites

Pillsbury Baking Web Site

Cooking up a pleasing Web experience

International Multifoods asked Larsen to refresh their Pillsbury Web site, yet keep it visually consistent with Pillsbury package design and other print and promotional materials. Larsen's redesign focused on five main navigational areas that include Fun Occasions, Everyday Baking, Products and Promotions, Baker's Corner and Doughboy. New rotating feature areas on the home page made the site more robust. These areas include a dynamic recipe search engine, database-driven and content-rich product pages, and exciting contests and promotions. The site is now a resource consumers want to visit often, making baking fun and easy.