e-Marketing

LifeScience Alley E-Newsletter

Bringing the life sciences to life

After creating a new name, a new tagline, and a new identity for LifeScience Alley (formerly Medical Alley/MNBIO), Larsen was asked to create an online newsletter to promote the work of the consortium to its widely dispersed membership. We designed four newsletter templates that featured a strong, eye-catching banner, ample space for news and announcements, and a flexible format to accommodate varying amounts of text. The series included a general template and three specific templates — highlighting science news, capital news and the popular "Alley Chats" networking events.