Web Sites

LifeScience Alley Web Site

Broad scope, clear focus

When you're a nonprofit trade association made up of 500 medical device, biotechnology, and healthcare member organizations, your Web site must be all things to all people. That's the challenge LifeScience Alley brought to Larsen. We responded with an interactive solution featuring clarity, brevity, and range. Our strategies involved multiple links, lists, and rotating information bugs highlighting the association's various educational opportunities, networking events, employment services, and state and federal advocacy programs. The result: a site that functions for visitors from vastly different audiences and provides a direct path to the information they seek.