Web Sites

Wausau Paper™ Web Site

A unified presence serving many purposes

When Wausau-Mosinee Paper Corporation became Wausau Paper™, its corporate Web site needed to reflect the new brand identity. Having created that identity and implemented it in print mediums, Larsen was eager to assist with the online application. Five different sites became a single portal to seven product sites, an intranet, and an extranet. Crisp photography, clean lines, and a straightforward type treatment convey energy and stability. Images on the home page rotate to represent the diversity of the company's business. Use of green enhances the new brand identity. In addition to writing site content, Larsen also helped create a content management tool and database so that Wausau Paper™ staff can update the site without involving corporate IT resources.