Exquisite print-quality Web site

Paper is tactile. Weight. Finish. Surface. So how do you promote paper in a non-tactile medium like the Web? And how do you appeal to a discriminating audience of paper merchants, printers, and graphic designers? Larsen used large, sharp, black and white photography for a stunning "print-quality" Web site. For practical needs, the site offers fast downloads, printable pop-up windows, and PDFs.

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