Web Sites

Treleven Photography Web Site

New methods to market

Old and new media come together memorably in this online portfolio for photographer Joe Treleven. With the goal of providing prospective clients with samples of his work, Larsen applied traditional conventions of "lupe and light table" to the online environment. You can actually hear the light table turn on. And you can examine Treleven transparencies using the virtual lupe, or magnifier. Now maintained by the artist, the site updates easily to feature current work and is accessible to audiences of any technological sophistication. Treleven reports that requests for his book have noticeably increased since the site launched.