Presentations

Herman Miller for the Home Motion Graphic

Connecting with a new audience

Music, movement, and imagery provide a short circuit to the brain, especially in a world raised on MTV. Larsen helped Herman Miller for the Home profit from this effect. Engaging images of people and products, a colorful palette, and a syncopated beat were melded into a visually stunning motion graphic. The piece helped Herman Miller extend their contemporary brand beyond the corporate setting to connect with a broader consumer market.