Presentations

U.S. Bancorp Asset Management Video

Production values everyone values

Developing imaging and branding materials for a financial institution the size of U.S. Bancorp Asset Management — a portfolio of more than $116 billion — requires a particularly deft touch. In partnership with Martin Bastian Productions, Larsen created a corporate video based on the Larsen-developed theme "Strategy Meets Strength." Demonstrating the institution's passion, expertise, and experience to employees and business and distribution partners, the video combines an animated ticker tape with international clock faces and black-and-white footage of U.S. Bancorp executives. For emphasis, key messages in brilliant red and yellow travel along the bottom of the screen. Engaging, dynamic, and authoritative, the video has received praise from within the organization, as well as from clients and partners of U.S. Bancorp Asset Management.