Larsen created the name, brand identity, and packaging for the “iFix” line of hand tools exclusive to national retailer Target.
Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to their visual presence.
For American consumers seeking a fresh take on holiday gift wrap, the name “Holiday Caravan” captures the essence of a new brand of 100% cotton papers handmade in India.
“I bought the Rocketfish laptop mouse because of the name. How could you not love that name?” So wrote one reviewer about the name and brand identity created by Larsen for the Rocketfish brand of private-label consumer electronics accessories carried by Best Buy.
Branding drives revenue: When Target wanted to unify a collection of well-known national grilling brands, the retailer turned to Larsen to name, brand, and package the line. Sales increased by more than 10%.
Homemade, traditional meals. Pride in cooking. A familiar, trusted brand. Crisco® asked Larsen to ensure that its popular weekly eNewsletter communicated these values. Loaded with recipes and cooking tips, Larsen’s design drives subscription and encourages click-through.
Wausau Paper®, one of the industry’s leading producers of paper and related products, turned to Larsen to create colorful, eye-catching packaging for a line of commercially available copier, inkjet, and laser paper.
When Best Buy came to Larsen for an online annual report and straightforward 10K wrap, we created a streamlined print annual supplemented by a rich, informative corporate website.
How do you support and empower the next generation? Best Buy launched @15, a site for teen-led social change. It’s not only a cool place for teens to gather online, it’s a way for Best Buy to put teens in charge of $1 million in corporate giving.
When Best Buy, the multinational retailer of technology and entertainment products and services, needed a vibrant new corporate site to capture the energetic personality of its highly successful consumer brand, they turned to Larsen.
