Larsen created the name and identity for this leading Wisconsin dental group. The name is based on the state motto, “Forward,” and underscores the progressive nature of this growing dental practice.
Blue Cross and Blue Shield of Minnesota — the largest health plan in Minnesota, providing health coverage to more than 2.7 million members — needed a visual system that would unify its brand.
After Children’s Hospital of St. Paul and the Minneapolis Children’s Medical Center merged under the umbrella brand of Children’s Hospitals and Clinics, the organization needed a new identity that would unite these two established and well-loved brands.
“Make it better.” This powerful theme, created by Larsen, encapsulates a three-year, $35 million fundraising campaign to further improve Park Nicollet’s award-winning hospitals, clinics, and programs.
When trade associations Medical Alley and MNBIO merged to better serve the growing life sciences industry, they turned to Larsen to design an identity that would communicate the combined group’s new name and mission to 500 member organizations.
