With the much-anticipated return of college football to its Twin Cities campus, the University of Minnesota needed signage and specialty graphics for the TCF Bank Stadium that would guide visitors, build game day excitement, and instill pride in Gopher football.

St. Paul’s College of Visual Arts needed a viewbook to entice prospective students, reassure parents, and provide a glimpse into life at CVA.

Though Hennepin Technical College boasts quality instruction, outstanding facilities, successful partnerships with area businesses, and affordable tuition, research showed many were unaware of the school or its breadth of offerings. The college engaged Larsen to help increase visibility and awareness through the creation of a new identity and website.

The College of Visual Arts needed a content-rich, highly visual, and easily updatable website that would engage and inform prospective and current students, parents, alumni, donors, and the public.

Over time, the St. Olaf College identity had become dated and fragmented. With over 25 distinct versions in use, the prestigious liberal arts college needed a single, comprehensive brand identity to unify its marketing communications.

Smithsonian Magazine called The Saint John’s Bible, “one of the extraordinary undertakings of our time.” The website showcasing this hand-written, hand-illuminated Bible had to be equally extraordinary.





