Though Hennepin Technical College boasts quality instruction, outstanding facilities, successful partnerships with area businesses, and affordable tuition, research showed many were unaware of the school or its breadth of offerings. The college engaged Larsen to help increase visibility and awareness through the creation of a new identity and website.
Highlights
- Theme “Get to Work” was used site-wide to communicate the college’s mission of preparing students for the workforce.
- Bold color palette and striking photography convey the school’s energy and enthusiasm for hands-on learning.
- Intuitive site navigation highlights key content areas, which were identified through existing analytics.
- Comprehensive web style guide was created to support ongoing updates and site development by internal teams.
