Work

• Brand Positioning
• Naming, Identity, Visual Systems
• Web Sites
• Product Development
• Product Launches
• Packaging
• Event Promotions - Trade Shows
• Corporate Collateral
• Marketing Promotions
• Electronic Sales Presentations

Countless promotions. Continuous product development. Constant competitive challenges. Complex marketing demands....Through it all, Wausau Paper and Larsen continue to collaborate — with notable success. Since 1998, we've helped Wausau Paper create award-winning marketing communications that are fresh, unified, and compelling.

A paper industry powerhouse

The advent of the computer changed the world in many ways, but it did not lead to the once-anticipated paperless society. Paper products continue to be in high demand and remain an indispensable part of life. That's good news for Wausau Paper, a leading producer of fine printing and writing, technical specialty, and towel and tissue papers. For over a century, Wausau Paper has maintained its position by developing distinctive quality products and leveraging the power of its brand.

From vendor to agency of record

We'll admit it. Our relationship with Wausau Paper started — in 1998 — with vendor status. Today, we're the agency of record — offering wide-ranging expertise on all aspects of corporate marketing and communications. Our work includes market analysis, competitive strategy, color line consulting, product development, advertising, media buying, naming, branding, retail packaging, tradeshows, Web sites, product launches, event promotions — you name it. We work seamlessly with both internal designers and outside vendors to ensure that every communication is true to the company's ideals and identity.

We love paper work

Larsen had long recommended that the century-old Wausau Paper identity be revitalized to reflect where the company was headed. For a company the size of Wausau Paper, bringing disparate divisions, logos, and designs together into a single, cohesive brand was an undeniable challenge; one we couldn't wait to tackle. We got the opportunity. From the word mark to product packaging to sales tools to advertising to the Web site, we helped elevate the Wausau Paper brand to a new level of sophistication and distinction within all its markets. And we successfully revitalized the look for the next century of business.

Bringing it all together online

A Web site for a paper maker may seem slightly incongruous, but no one can afford to ignore the enormous power of the Internet for both marketing and sales. Larsen created a new Wausau Paper corporate site, seven product sites, an extranet, and an intranet — all aligned with the revitalized brand identity. This new family of sites successfully communicates with multiple audiences, including printers, distributors, designers, manufacturers, converters, and investors.

Good listeners create great design

An important part any successful relationship is listening. We work closely with Wausau Paper to understand their audiences and business goals, and transform that understanding into effective communications.

Larsen designers have created countless eye-catching and dramatic promotional kits for new product lines that target specific audiences. We've created original fashion and product photography for the retail catalog market. Distinctive wine bottle wraps to impress art directors. Paper vases to create trade show buzz. Quick ordering and in-stock efficiency tips for distributors. Detailed case studies of complicated printing techniques for designers (engraving, embossing, foil stamping, and die cutting)...The list goes on and on.

In addition to delivering work that is both beautiful and strategically on-target, Larsen continues to create opportunities for Wausau Paper to succeed in a crowded, competitive market.