Wayfinding & Signage

Securian Financial Group Signage

Signs of the timeless

If you build it, they will need to know where to park and how to find the right office. When Securian Financial Group developed a new 13-story office tower in downtown St. Paul, they turned to Larsen for an array of signage. Larsen combined curved aluminum faces and inset black matte backgrounds with classic typography to complement the building's modern, high-design interpretation of the International Style. From the parking ramp to the building's exterior and interior offices and retail spaces, the Larsen-designed system reiterated the architect's intent in a simple, timeless fashion.