Wayfinding & Signage

Park Nicollet Signage

Capitalizing on recognizable elements

A new name. But pre-existing signs in more than 25 locations. For a cost-effective solution, Larsen helped Park Nicollet Health Services modify rather than replace signage for all of its clinics and hospitals. The refreshed signs leveraged the unique shape and color of the previous design, along with two shared graphic elements — a wave in the identity symbol and the s-curve along the edge. The changeover took place in just a few months and cost far less than fabricating and installing new signs.