Exhibits & Tradeshows

SEMICON West 2006 Trade Show

Conquering the West

Annual trade show SEMICON West has long been the global microelectronics industry's event of the year. For 2006, SEMI decided to upgrade its graphics and messaging to better illustrate the industry's latest, greatest innovations and the value of making the trek to California. To enhance the sense of excitement surrounding SEMICON West 2006, Larsen created a campaign that combined bold messaging and evocative imagery to promise a very different kind of experience — certainly not the same old trade show. From the first teaser communications to the physical environment, every detail articulated SEMI's value proposition in a way that the professional innovators in attendance couldn't ignore and wouldn't soon forget.