Exhibits & Tradeshows

Novellus "Speed"

Pulling out all the stops for a product launch

Novellus created a machine that increased the efficiency of semiconductor manufacturing, so smaller devices could be manufactured more inexpensively. To launch Speed at a national trade show, Larsen developed a product logo as well as an integrated marketing campaign. Industry advertising, posters, direct mail, brochures, and trade show giveaways all feature high-energy photography and design communicating the product's primary benefit