Exhibits & Tradeshows

Novellus "Metalmorphosis"

Creating a stir at a major tradeshow

How do you signify a fundamental industry mind-shift? Build excitement for breakthrough technology? Novellus used the name Metalmorphosis — perfectly capturing their first-to-market copper-based, rather than aluminum-based, manufacturing equipment. The name Metalmorphosis appeared on exhibit panels, a virtual reality display, computer kiosks, press kits, invitations, and promotional materials.