A paper promotion for every taste

How do you present an established product in a totally new way? Looking to promote its Royal Fiber line, Wausau Paper™ turned to Larsen for ideas. The team generated several sound, if unsurprising, concepts —then tossed this one out for fun. Thus began "Always in Good Taste," a print promotion marrying the earthy, speckled sheets of Royal Fiber^® with regional potato chip brands. Content-rich (without the carbs!), this entertaining piece vividly demonstrates how well Royal Fiber^® lends itself to sophisticated surface treatments —in a truly down-to-earth way. It even came sealed in a "snack bag" made from another Wausau Paper™ product.

• print
• email to friend