Sharing knowledge, building brand

How does a company with a wealth of knowledge about the financial services industry share what it knows — and add value to client relationships? Deluxe partnered with Larsen to name, design, write, edit, and produce The Deluxe Knowledge Quarterly, a complimentary publication for financial professionals. Bold photographs capture reader attention. Informative articles by leading business strategists reward it. The reward for Deluxe was twice as many subscriptions as their goal — after just one issue — and a strong, visible presence in the financial community.

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