Buffalo Wild Wings

Buffalo Wild Wings Naming, Menu Design, Packaging

Bringing zing to the wing

Buffalo Wild Wings has an attitude, and Larsen was chosen to express that attitude through a complete menu and packaging redesign, including product and menu item naming. One of the top ten fastest-growing restaurant chains in the country, Buffalo Wild Wings is a sports bar and social gathering place known for its sauce-spun wings and wall-to-wall entertainment. Larsen captured and conveyed the restaurant's irreverent "voice," creating multiple menus and complete in-store packaging —everything from sauce bottles and drink napkins to wet wipes and crowns. As noisy and stimulating as the place itself, these new items are full of wing trivia, insider tips, fun facts, and saucy proclamations, all expressed in a colorful, bold, brand-right style.