Energy and vision

Thanks to a partnership with AOL, Better Life Media needed to develop an online coaches' hub in a hurry. Larsen designed, produced, and developed this Web site, creating an inviting, colorful interface that offers tips and tools from top experts in life improvement, along with a full e-commerce solution. Larsen also set up multi-faceted modules to highlight new offerings and information. A quiz page allows for self-assessment. Like its lively online presence, a logo refined by Larsen now reflects the company's energetic culture. Within two weeks of launching, the site received more than 70,000 hits, and 15,000 visitors subscribed to its e-newsletter.

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