The J.M. Smucker Company

Since its introduction in 1911, Crisco® has been making life in the kitchen easier and more delicious. Larsen helps ensure that Crisco.com is as fresh, appealing, and award-winning as the brand itself.

Highlights

• Website was awarded 2008 Outstanding Website by the Web Marketing Association, receiving 10 out of 10 on design, content, copywriting
• "Who thought oil could be sexy... you did! This site is visually interesting with a thoughtful use of new media enhancements (text message a recipe). Well done!" (Judge's comment)
• Rich, informative content skillfully designed to encourage user exploration and return visits
• Promotions, recipes, contests keep content fresh

• visit site